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Become Certified in SEO and Paid Search

Online Search Marketing Course (Professional Diploma)


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[price:certified-digital-marketing-specialist-search-marketing_paynow] [price:certified-digital-marketing-specialist-search-marketing_sp30-nf1]


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This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Why DMI?

Globally recognized certification

Join 190k+ members worldwide

Payment Plans Available

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Course Overview

Professional Diploma in Search Marketing Course - SEO & Google Ad

The DMI SPECIALIST online search marketing certification is perfect for you to become a digital marketer. Become a Member and connect to the industry and white-hot opportunities.



Develop true Search Marketing expertise with DMI Specialist. Learn Search Engine Optimization, Paid Search and digital display advertising from Industry Skills Experts. Get the latest platform knowledge and strategies including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.

Learn every aspect of Search Marketing across 8 modules of interactive learning to give you a highly relevant and deep knowledge of search, all wrapped up with the world’s most recognized digital marketing certification on completion.

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What's New?

  • Targeted updates applied to all modules to ensure you get the very latest content
  • NEW walkthroughs that provide clarity and insight on a range of tools such as Google Search Console and other free SEO tools.
  • NEW content formats: embedded tools, text articles and quizzes.
  • NEW bonus content including webinars, podcasts, eBooks, articles and toolkits have been added.
  • Live sessions with an instructor covering the latest updates to tools and platforms
  • Existing walkthroughs and screenshots have been updated to acknowledge changes and updates to user interfaces.
  • Improved videos with animated explainers.
  • Interactive content has been updated with new screenshots acknowledging changes and updates to user interfaces.
  • Plus much, much more

Program learning outcomes and content



We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Search Marketing Professional that is you. Here is what you need to know:

Introduction to Search Marketing

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SEO Set up

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SEO Content

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SEO Workshop

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Paid Search

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Display Advertising

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Analytics with Google Analytics

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Strategy and Planning

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Introduction to Search Marketing

Module Info & Overview

Making a timely and welcome appearance may look effortless but it’s an art, and you’re going to need lots of key concepts, tools and tricks. Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement. What worked in your campaign? What didn’t? Succeed again. Succeed better

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    Who's this for?


    • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore
    • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
    • Entrepreneurs who want to be more entrepreneurial
    • Inspired career changers
    • Talented people who know that Certification makes doors open

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    What's included?


    Sign up for our digital marketing courses and you become a Power Member who is joining thousands of alumni who are already playing the digital game and becoming a certified marketing professional. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

    6 months FREE with all courses.

    White-hot course content

    Get the latest up to date courseware via our learning experience platform.

    Globally recognized Certification

    A globally recognized digital marketing certification to move you & your career forward.

    Maintain your Status and Skills year-on-year

    Continuous professional development guaranteed, keeping you in the game.

    Toolkits & Premium Content

    The latest content and toolkits to always keep you in the game.

    Vibrant connected community

    Connect and join over 190k global members in the DMI Network.

    Test your skills diagnostic

    Benchmark your skills against your professional competition and stay top of your game.

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    Globally Recognized Certification

    Over 190,000+ Members
    Globally Trust DMI to progress their career


    of our members have said that our course has had a positive impact on their career.


    of our members have been promoted after completing one of our courses.


    of our members are working at senior or management level.

    Our members work for some of the biggest companies globally

    Logos... members work for

    What our students say

    Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.

    Davin Kelly photo

    Davin Kelly

    DMI Pro, Twitter

    Anna Moldovan photo

    Anna Moldovan

    DMI Masters, Google

    Sinead Holmes photo

    Sinead Holmes

    DMI Pro, Oracle


    With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

    Instructors with Industry Experience

    Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

    Support Team

    Whatever it is, we’ve got it covered. The team is right there when you need them.


    Become a Certified Search Marketing Professional

    Boost your credibility and advance your knowledge, role and career.

    Pay In Full



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    14 days guarantee

    Join 190k DMI members from companies like these.



    Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

    How is the Search Marketing Certificate assessed?

    Certified Search Marketing Professional is assessed by one two hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

    Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

    Do I need to have a marketing background?

    Anyone can apply for a Certification in Search Marketing.

    A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. Live sessions with our instructors will keep you up-to-date with recent trends and platform updates, so you’re always working with the latest information.

    Who should take this search marketing course?

    The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads and Microsoft Ads / Bing Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area and gain a SEO certification

    The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

    How much does the online search marketing course cost?

    The DMI Specialist in Search Marketing costs [price:certified-digital-marketing-specialist-search-marketing_sp30-nf1]to study online. This includes all course content and the examination fee.

    Stay relevant.
    Stay connected to opportunities.
    Get in the game - and stay ahead.

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