Dec 3, 2021
Twitch has grown from a niche video game streaming platform to a global cultural phenomenon in just a few short years. In October 2021, Twitch users viewed an astonishing 1.9 billion hours of footage on the platform - in that one month!
Yet it remains unclear whether Twitch is a good fit for marketing. How can brands tap into this engaged audience? What are the options for organic or paid search marketing on Twitch?
This guide will explain the Twitch business model before diving into the ways marketers can start using this insanely popular media network.
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