The Importance of Having a School Prospectus

Have you ever found a publication or brochure and been instantly drawn in by the feel of the cover, the smell of the internet pages and the inviting, lively photography?

Whether it’s a brochure for a new house, a polished publication advertising the latest products associated with your pursuits or a leaflet handed out at a trade show – the appearance and feel of the printed report is usually the very first thing that attracts your attention in.

As a institution, you are in the fortunate position that your audience are already committed to your offering; they may be prospective parents who’ll ultimately need to decide on a school because of their child(ren). They may be browsing for a need, not really a want. The task you face is ensuring that these parents opt to choose your college over your competition.

Having a attractively school prospectus design, well-written and high-quality printed prospectus supplies the perfect possibility to showcase your college to potential parents and students. You should use your prospectus to incorporate multiple bits of information such as your ethos and worth, your curriculum, your facilities as well as your individual advantages into one concise deal you know parents will interact with. They are able to then take this away with them, or acquire it directly to their door if your school sends them out via the post, to learn and absorb at their leisure.

As increasingly more communication methods decrease a digital avenue we realize from interactions with academic institutions that, in this situation, a physical prospectus continues to be one of the most sought after wide open day pieces of collateral that parents turn to gather and read. Which means that, as a school, you need to ensure that you have an excellent prospectus at hand out that sells your school and gives prospective parents everything they have to choose to choose to purchase their child’s education together with you.

The main facts to consider when making your perfect prospectus are:
Note and Tone
It is important to consider just how that you want to convey your university through your new prospectus.

Would you like to be observed as formal and traditional, or perhaps newer and creative?
Will there be an overarching note that you would like to send out to your possible parents?
Why, ultimately, should they choose to send the youngster to your school over another?
Style
Once you’ve chosen the communication you wish to portray and the tone you intend to adopt, the next matter you need to consider is the style you want to use to compliment and boost these features.

Would you like an information-heavy 20 or 24 webpage document that switches into lots of aspect about your offering, programs and facilities or would you like an inferior, more concise 8 or 12 site document that provides a flavour of your college but leaves them curious about more (either on your website, or via a visit)?
Do you want large imagery and small paragraphs of word, a page of word next to a graphic or larger sections of word interspersed with the occasional image?
Do you want shiny imagery and vibrant accent colours, or are you looking for a more conventional take with natural looking imagery and a neutral colour palette?
Would you like it to be A4, A5 or square?
How about panorama or portrait?
The above ideas are just suggestions, and they all can and can work very well – but this will depend totally on the way you intend to take, enough time available for you and this content you want to include.

If you have your prospectus designed professionally, then your designer can help you with these decisions, demonstrate examples of previous work and discuss your opinions in more detail. If you have any inspirational designs that you have observed or styles you intend to emulate, be sure to share these instances during your consultation.

Photography
Because they always say, an image is worth one thousand words. If you work with images in printed materials they have to be of a higher enough pixel density and resolution they can be enlarged and cropped without becoming blurred or pixelated.

We would always recommend having professional picture taking completed to ensure that the photographs you intend to use are captured at the product quality you require for print out – unfortunately poor images do not print out well and can decrease the overall look of the final prospectus produced.

Content
Before your creator starts focus on mocking up your prospectus design, they’ll ideally need to have all your content.

You may make small tweaks and proofs to your articles throughout the look process but the designer will usually need the approximate expression amount of each section prior to starting. This is to guarantee the words fit on the page correctly and still have enough space for design elements and picture taking. Doing a design aesthetic prior to acquiring content may imply that a page structure does not work, if they have allocated room for just two paragraphs and you merely have a few brief phrases of content, or vice versa.

Your content should be authentic, participating and portray your university in the perfect way. An intro from the Headteacher is definitely a good spot to start – it gives a opportunity for an individual greeting that may be written to speak right to the prospective parent or guardian. We would also encourage the utilization of rates and stories throughout, either from existing or past parents, or from students themselves.

Some classes are pleased to write all the content themselves – either singularly or collaboratively whereas some prefer to employ the services of a copywriter to tie everything collectively. Whichever approach you choose, make sure that all your content flows from site to web site and a steady methodology has been used throughout in relation to tone, anxious and grammar.

Print and Finish
The look and feel of your prospectus is main things that a prospective parent or guardian will notice when they have a copy, and that means you want to make sure that it creates an impression.

Do you want the cover to feel polished and gleaming, or would you like a matte consistency?
Have you contemplated by using a luxurious soft-touch end instead?
Would you like the paper to feel solid and weighted or skinny and light?
Are you buying a matte effect on the inner internet pages or would you like those to be silk? Or simply satin?
Do you desire a pocket to add in additional sheets of paper and handouts?
If it appears a small amount of a minefield, that’s no problem whatsoever – most companies will be able to advise you on the best options and send out samples so as to feel for yourselves the different newspaper types and cover effects. They’ll also have the ability to use their experience to let you know what works well along and make choice suggestions if they think you can find something else which might work best for the result you want to achieve. Don’t ever before hesitate to require advice if you’re uncertain.

Quantity
Once you have chosen your end, collated your content and finalised your design, the ultimate thing to choose is just how many copies of your beautiful prospectus you wish to have printed.

Usually, we recommend that the larger the total amount you order, the more cost-effective the print out run is in the long-term, as each new print out batch will require the printers to create the plates and machines specifically to your prospectus specifications and artwork. If you decide to order 500, 1000 or 2000+ at once, the printers may then place everything up once to offer you enough copies to go on through several open up times and enquiries.

It is of course entirely your decision and your budget just how many you decide to purchase, but we recommend making sure you have at least enough at hand out a duplicate to every parent or guardian at your open day – as long as they desire to take one.